The teaser for your job posting will often be a candidate’s first impression of you so it’s worth getting them right.
That doesn’t mean it’s easy (nothing worthwhile ever is, right? Another cliché there). It can be difficult to encapsulate everything that makes your company and this role great in such a small space. But if the payoff is getting the perfect candidate, then it’s worth it. And we’ve got your back.
These are our top tips.
How to write a great sample teaser for your job postings on Graduateland
On the network, the teaser will be visible when you choose a highlighted exposure. It will look like this:
There are three main points to keep in mind when writing a teaser:
- Describe the value that you offer the candidate.
- A few key details about the job.
- Keep it short and sweet (you have a 200 character limit).
In case you need some inspiration, we have collected a couple of examples from job postings for different roles within various areas:
Example #1: Graduate Programme / IT
Members of our Graduate Program play a huge part in our international growth. You'll get to visit our San Francisco headquarters, where you’ll learn more about our product, users, and culture.
Example #2: Internship / Finance
Get up to speed with international banking. The Oslo-based Corporate Banking Team is looking to hire a top-performing individual into their Internship Programme.
Example #3: Entry-level job / Supply Chain Management
Our small planning team has plenty of opportunities for personal development. Your primary goals will be to ensure accurate forecasts and to deliver valuable input to the central production planners.
Example #4: Student job / Agriculture
Get hands-on experience in our department for agricultural production while you study. We are looking for a colleague with strong competencies within the field of domestic animals, for 2+ years.
Example #5: Entry-level job / Consulting
Are you a graduate with management potential and a commercial mindset? Our intensive programme prepares you for an immediate managerial role in operations, customer partnerships, and strategy.
In different ways, each of these job postings immediately presents why the candidate should be interested in the role and gives a few details about what they will be expected to do. They don’t over-promise but they still sell the role and do it quickly.
Some companies like to make their teaser quirky and fun to stand out for the crowd. If your company brand is genuinely quirky or silly, that’s fine – it will attract candidates and give them a realistic expectation of you. Just make sure your second impression (the job posting itself) follows suit.
However, if you are more serious, traditionally corporate sort of company, having an amusing teaser that doesn’t represent who you are probably won’t lead to the type of candidates you want. Their first impression of you (because it matters!) might well outweigh the job description, wasting your time and theirs.
A simple way to replicate these is to try to write just two sentences. One about the value for the candidate and one about the role itself. Keep them as brief as possible and then consider if you have missed anything essential. As the above examples show, you ought to be able to fit in that last, important point as well (for example, “starting in...”, “a duration of...”, etc).
The acclaimed writer, George Orwell, had some famous advice to prospective writers and, as it happens, his suggestions are quite useful here too:
(i) Never use a metaphor, simile, or other figures of speech which you are used to seeing in print.
(ii) Never use a long word where a short one will do.
(iii) If it is possible to cut a word out, always cut it out.
(iv) Never use the passive where you can use the active.
(v) Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
(vi) Break any of these rules sooner than say anything outright barbarous.
No, we’re not sure what “outright barbarous” might mean in a teaser for a job description either. But Orwell was a smart guy so we’re going to take his word for it that the situation might crop up.
Of course, once you’ve perfected the teaser for your job posting, you need to make sure the job description itself is also the best it can be.