British American Tobacco

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About British American Tobacco Nordics

British American Tobacco Nordics consists of the Danish, Swedish, Norwegian & Finnish markets, as well as Greenland, the Faroe Islands & Iceland. Together we are part of the multinational tobacco company British American Tobacco plc, one of the world’s leading multinational companies.

We have offices in Denmark, Sweden, Norway & Finland with the main headquarter in Copenhagen.

In our portfolio we offer some of the most recognized global drive brands, including Lucky Strike, Kent and Pall Mall, as well as international premium brands such as Prince & Kings. Additionally, we sell smokeless products, with well-known brands such as EPOK, GRANIT & Lundgrens. British American Tobacco is committed to lead the transformation of our industry by offering adult consumers a range of potentially risk reduced products, alongside our combustible propositions.

BAT has a long and rich history within the Nordics. Part of its history dates back to the 1950’s, when the Prince cigarette was launched in Denmark in 1957. In 1990, House of Prince A/S became an independent subsidiary of the Skandinavisk Tobakskompani, and the company was sold to British American Tobacco in 2008.

BAT Nordics is part of the British American Tobacco Plc, an international Group that has been operating for more than 100 years, employs more than 50,000 people with 45 factories in 42 countries and manages a portfolio of more than 200 brands distributed in more than 200 markets worldwide.

Transforming Tobacco

In 2012, we introduced our Transforming Tobacco strategy.  While conventional combustible tobacco products will remain at the core of our business for some time to come, we know the long-term sustainability of our business will be further enhanced by transforming tobacco and meeting the emerging demand for potentially reduced-risk products.

We are transforming tobacco with a choice of products. Our growing range of potentially reduced-risk products includes our Potentially Risk Reduced Products, such as vapor and tobacco heating products, and our oral tobacco and nicotine products.

It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. That is why we are dedicated to the development and commercialization of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine to the user.

We are a Top Employer 2020

We are extremely proud of what we are able to offer our employees. We work hard very hard to ensure the best possible standards. Our exceptional employee conditions and HR practices have earned us the Top Employers Denmark 2020 and the Top Employers Global 2020 certification.