Client Executive (Media Planning) hos dentsu


Job Title: Client Executive (Media Planning)

Job Description:

This is an exciting time to join dentsu. In good times and bad we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.
So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Role Purpose

As a Client Executive (Media planning), you are tasked with maximising returns on advertising and promotional activities across different media channels.
You will be responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient way possible. Media planners collect and analyse information about different media channels such as newspapers, magazines, television, radio, cinema, internet and outdoor media such as posters and digital billboards with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
You will be working closely with clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns.

Key Accountabilities

Planning:
  • Develop media strategy, channel recommendations and prepare the detailed media flowplan
  • Liaise with media owners for proposals
  • Experience with media planning and audience insights software
  • Collect and analyse data to determine best media mix for campaigns
  • Engage clients and creative agencies on day to day operations
  • Various campaign reports on local/regional/global levels
  • Ensuring all media goals and strategies are delivered and executed within budgets.

Buying:

  • Lead the implementational planning process
  • Negotiate with media owners for better rates and value adds
  • Book ads – both managed service and self-service
  • Prepare Copy Instructions/material specs
  • Liaise with media vendors & creative agencies for material submission
  • Digital ad ops (campaign set up on self-serve platforms
  • Tag ads and client’s site, ensure ads are properly served and tags are firing)
  • Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings
  • Implementation of plans through to their delivery and quality control of all buys.
  • Ensuring all media goals and strategies are delivered and executed within budgets.
  • Client liaison for campaign approvals.
  • Broad knowledge of media channels and familiarity with campaign evaluation metrics and media buying
  • Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …).
  • Provide written brief to Buyers for all media.
  • Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
  • Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
  • Management of post campaign reporting that quantifies the value of the media strategy.

Client relationship management:

  • Day to day account management of key clients

Finance:

  • Ensure billing of invoices in internal systems and liaising with clients for PO’s

Managing specialist relationships:

  • Internal:Manage relationships with specialist teams internally - clear and accurate briefing of them.
  • External:Build effective working relationships with creative agency personnel plus other specialist agency personnel.

Person Specification

Required skills:

  • University graduate
  • Internship experience at media agency, integrated media planning a big plus
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Accuracy and attention to detail
  • Compliance with deadlines
  • Media vendor negotiation
  • Well organized multi-tasker able to work independently
  • Excellent interpersonal skills and style, including face-face, email and telephone manner
  • Excellent planning and organizing skills
  • Good PC skills, especially excel and PowerPoint

Attributes:

  • Passionate, with strong opinions about communications
  • An instinctive desire to exceed expectations (clients and management) and delivercutting-edge strategies
  • Ability to build strong relations with colleagues, clients and network partners
  • Able to generate and present well-considered ideas and solutions
  • Thrives in a fast-paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Can demonstrate good organizational skills and attention to detail
  • Can multitask and change priorities rapidly and is effective under pressure
  • High energy and an approachable manner
  • Team player
  • Takes initiative
  • Enthusiastic
  • Able to work under pressure

Working with us

Joining dentsu international, you’ll join a team of 48,000 people.It’sanopportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences.We offer exciting challenges, memorable experiences and opportunities to shape your future.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

  • Please attach an updated CV to your application
  • *We regret that only shortlisted candidates will be notified.

Location: Singapore

Brand:

Time Type: Full time
Contract Type: Permanent

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