1. Less is more! A user spends an average of less than a minute reading a job post. On average, short job posts (around 200 words) have more applications than long ones. This will also make them more mobile-friendly.

2. It’s in the title. According to our data, concrete job titles perform better. For instance: “Business Analyst” or “Software Developer”. Avoid vague terms like “Student assistant”.

3. Keep the skills requirements specific, favouring hard skills over soft skills. For example:

  • “experience with InDesign”, rather than “creative skills”, 
  • “adept with Excel”, rather than “analytical experience”.

4. Use bullet points. Bullet points lists are easier on the eyes than large texts, and they appeal more to the reader.

5. Include the 3 key factors which candidates look for:

  • what the position entails, includingits long-term goals,
  • whether they are qualified for the job,
  • and what kind of salary they will receive.

6. Post the job early in the week! Mondays, Tuesdays and Wednesdays are by far the most active times for applicants, while application rates considerably drop on the weekend.

7. Be aware of gender-biased words. For instance, “competitive” and “assertive” are more effective on men, while “concerned” and “nurturing” speak more to women.

8. Do not forget the CTA. A Call to Action should be included in the closing to encourage the reader to apply and explain the next steps.

9. Stand out of the crowd. Be creative with your content. Users will notice and pay more attention to a job post that is different from the 10 previous ones they just read.

10. Work with the seasons! Internships, graduate programs and student jobs all have different peak times during the year. Speak to your account manager to post at the most strategic times.


Interested in learning more? Call one of our consultants!