Copenhagen Business School

Utbildning

23 814 följare

Travel cool and spread the word: Social return on traveling to cool destinations, staying hos Copenhagen Business School

Notwithstanding the importance of coolness and the omnipresence of the expression 'cool' in our everyday lives, we know almost nothing about what coolness actually is and how it can be created. The question of what makes a trip cool (destination, hotel, restaurants, activities), and how coolness impacts travel plans remains unanswered.

We envision a quantitative research project that analyzes travel communication on Instagram with the purpose of appearing cool, as well as the role of the influencer in driving coolness.

The project will make use of experimental research designs and can be executed by an individual student or a group of two.

Knowledge on marketing, especially consumer behavior, is a plus.

The project is original and has substantial managerial implications as both research and practice do know very little about building and managing coolness.

Observera: De examensarbete och projekt som du hittar i Graduateland är inte på förväg godkända av ditt universitet. Du måste själv se till att de eventuella samarbeten som du ingår med organisationer för examensarbete och projekt blir godkända av din handledare eller kursansvarig.